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As a matter of fact, qualitative analysis is less dependent on software than numerical analysis. Although software brings great convenience, it can also hinder people’s thinking ability, even the actual effect is not as good as the traditional pen & paper operation. Anyway, there have been a lot of QDA (Qualitative Data Analysis) software in the market, but only three of them are the most popular ones: ATLAS.ti, NVivo and MAXQDA. By contrast, MAXQDA’s user interface is friendly, supports Unicode encoding, has a very small file size (only dozens of MBs), and runs fast.