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First of all, AppNee wants you to know – this classic book does not necessarily apply to everywhere or everything, but they are always worth to taste again and again. The Design of Everyday Things (DOET for short) formerly was titled ‘The Psychology of Everyday Things’ (POET for short) that was initially published in 1988). This Revised and Expanded Edition was published in 2013, as a major update of this bestseller.
Ill-conceived product design always makes the user feel very inconvenient, awkward and even depressed, so that loses many potential customers. In The Design of Everyday Things, the cognitive psychologist Donald A. Norman clarified the sovereign people-oriented design principle and philosophy with a witty language and in-depth analysis – should let users clearly know how to operate, should let consumers enjoy fun rather than distress and annoyance. He pointed out that, a good design can play a vital role in the market competition through influencing consumers’ behavior.
In short, in AppNee’s view, The Design of Everyday Things is a really readable book judged from various perspectives. It is a strategically situated, overall but nuanced design book with such kind of basic writing way: concise principles + detailed discussions + practical examples + extended annotations and references.
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